Mark Sage is the founder and managing director of Sagey11 Ltd. His company providers strategic and operational consulting on marketing and business development, focusing on building lasting partnerships especially for technology start-up and scale-up companies. With a background in telecoms (15 years with Orange) he has also worked with and led various Alliances and Associations. Mark is currently the Executive Director of the Augmented Reality for Enterprise Alliance (AREA). The AREA is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems AREA. With a focus on creating value and ROI for its members his goal is to develop a robust and active ecosystem for AR within the enterprise. His background includes a strong interest in mobile, AR, VR, and IoT and he is excited to work with AR customers, providers and research organizations to the benefit and growth of the AR within the enterprise.